About Us

Problem

FOOD ?!?!

30% of vegetables brought from mandis have some residual pesticides on them. Some of them are very harmful. But as urban consumers, we have stopped caring about the quality of vegetables. We have forgotten the importance of farming.

FOOD WASTE

The waste produced from food is organic in nature and decomposes over time. When this waste is dumped in the landfill, it emits methane and contributes to GHG emissions. Half of the total waste generated in a city is organic, but only 7% is composted.

RURAL AGRARIAN CRISIS

Farming contributes just 15% of India's $2 trillion economy, but employs half of India's population. Farmers' incomes have not grown proportionally to other sectors. Disenchantment with farming has increased: 76% of India's farmers want to give up agriculture and take up an alternate profession. Khetify is working towards building a Bharat-India loop to address these issues. Learn More...

Vision

ENABLE SMART URBAN FARMING

The idea of a smart city emphasizes on decentralized energy production because it is the foundation of sustainability. Bottom-up solutions of energy materialize when energy is produced where it is consumed. The idea of a smart city emphasizes on such decentralized solutions for energy production. And just like electricity is energy for the machinery of the economy, food is energy for its citizens. And we believe that bottom-up solutions of decentralized food production will contribute significantly to the sustainability of a smart city.Our vision aligns with this idea of creating smart urban citizens who can wean themselves off food markets by growing their own food in their homes. By using our smart urban farming solutions, households in cities will be able to grow their own organic fruits and vegetables on their roof-tops and in community parks. Then, just like electricity, food will grown where it is consumed.Moreover, not only do we create sustainability through independence, but also enable urban citizens to realize the nutritional value of growing their own food. Residents of India's cities are unaware of the source of their fruits and vegetables, and consequently, callous about the prevalence of harmful pesticides present in their purchase from markets. Smart citizens will realize the nutritional value in growing their own vegetables, which further adds to the resilience of the city

CREATE & NURTURE A NEW ECONOMY

A smart citizen, who has a changed mindset towards urban agriculture, will be cognizant of the nutritional value of the food she consumes. Through an Internet based environment, we want to bring together such smart citizens to create a hyperlocal, crowd-sourced community marketplace where everybody will be a producer and a consumer. We will nurture this new micro-economy by providing seeds, maintenance and a marketplace for trading produce. All this while, we will be partnering with farmers' associations in rural India to build technology based market linkages between India and Bharat. Citizens will be able to book their non-perishable produce directly with farmers through us. That way, we can guarantee produce to a citizen that is specifically grown for her as per her requirement. On the farmers' side, we will ensure, through staggered payments, a more stable and sustainable livelihood through agriculture.

Core Team

Kaustubh Khare
Saahil Parekh
Mayank Jain
Shabnam Kapur
Surender Yadav

Advisors

Rajesh Singh
Kirti Mishra
Pankaj Singh